Lessons Learned from Going Viral

A talk by Karen Cheng
Founder, Karen X

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About this talk

Karen X has earned more than 500 million video views and wants to share her secrets with you. You will learn: - The most common mistake brands make with their launch videos. - Why expensive videos often don’t perform better than cheaper ones. - Why traditional strategies for video marketing are broken. - How to create a video campaign for brand awareness vs conversions. - How A/B testing videos can make the difference of millions of views. - Video trends in 2019.

Karen Cheng

Karen X runs a creative agency that has worked with brands like Beats by Dre, Apple, SoFi, Amazon, and Brawny.

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